The pandemic has changed the nature of work – how, where and when it’s done. In the new work-from-anywhere economy, SUCCESS Space is the ideal space for people who want the flexibility and the support to succeed on their own terms
SAN FRANCISCO (PRWEB)
June 07, 2021
Retina, the 2020 ANA B2B Agency of the Year and The Drum’s 2020 Martech Agency of the Year, has developed the brand identity, marketing strategy and launch campaign for the just-announced SUCCESS® Space™, a new retail-based cowork business from SUCCESS Enterprises, publisher of SUCCESS magazine. The agency continues to support the brand’s franchise and consumer marketing, as the first location is planned for Orlando and is expected to open in the fall of 2021.
“The fresh, personal, dynamic brand Retina has developed reflects the passion and spirit of SUCCESS and our audiences,” said Ted Laatz, COO of SUCCESS Enterprises and President of SUCCESS Franchising. “Our goal is to create an environment for individuals to work – both individually and collaboratively – and to grow, so that they can realize their full potential. Our brand identity and this campaign will help us achieve that mission and power the rapid growth of our franchise business.”
Michael Ruby, Retina’s Chief Creative Officer, added, “SUCCESS is one of the most revered and important brands in American business, being the leading voice in personal and professional development for nearly one-hundred and twenty-five years. We’re proud to be SUCCESS’ partner in extending their multi-platform media brand to a live, physical experience that will inspire people, enable their work, and give them access to professional coaching and advanced technology they wouldn’t otherwise have access to.”
SUCCESS Space combines the convenience and cost-effective benefits of shared office space, the efficiencies of virtual 3D technology, and the power of personal and professional development from SUCCESS Enterprises. Retina’s brand design applies a handwritten script and adds bold colors to the established SUCCESS brand, creating an identity that conveys the value of “Cafe + Cowork + Coaching” and literally lifts the inspiring words of SUCCESS magazine off the page, bringing them into the physical world to empower SUCCESS Space visitors.
While spearheading the brand and marketing development, Retina worked alongside SUCCESS’ partners in the architecture and design, hospitality, coworking and franchise industries to manifest the SUCCESS Space brand, including industry leaders like Gensler Architects, Franchise Well, OpenWork Agency, and BNA Restaurant Advisors.
In addition, Retina has developed the SUCCESS franchise website and marketing collateral, and digital marketing to support the launch. The agency will continue to support franchise expansion with digital marketing, as well as an integrated consumer advertising launch in the months ahead.
“We look forward to growing this innovative brand extension for SUCCESS, and driving demand as franchises expand nationwide,” commented Lynn Kozak, Managing Partner at Retina. “The pandemic has changed the nature of work – how, where and when it’s done. In the new work-from-anywhere economy, SUCCESS Space is the ideal space for people who want the flexibility and the support to succeed on their own terms. And we’re delighted to help bring this new brand to market.”
Retina, the 2020 ANA B2B Agency of the Year and The Drum’s 2020 Martech Agency of the Year, is a global marketing and technology services company, connecting expert services in strategy, creative and technology to drive business impact for brands globally. With locations in San Francisco, Toronto, Madrid, Vienna, Glasgow, Bucharest, and Brasov, Retina partners with organizations such as Facebook, Thermo Fisher Scientific, Bank of Montreal (BMO), ING, Esquire Bank, eXp World Holdings, and Stanford University. Learn more at RetinaB2.com
About SUCCESS® Space™
SUCCESS Spaces are a new kind of coworking solution, offering highly flexible, on-demand rentals, access to onsite professional business coaching, virtual world communication technology, full-service cafés, resources typically reserved for large businesses and the backing of the SUCCESS brand – the leading voice in the field of personal and professional development for nearly 125 years. The approximately 5,000-square-foot suburban spaces are available for franchise, with the first location planned for Orlando, in the fall of 2021. For more information visit http://www.successfranchise.com.
About SUCCESS Enterprises
Success Enterprises, LLC, a multi-platform media company, is the leader in personal and professional development, offering content, resources, and training to inspire, motivate and educate. Its flagship property, SUCCESS magazine was founded in 1897 by achievement philosopher Orison Swett Marden. In addition to the printed magazine, companion media properties within SUCCESS Enterprises include SUCCESS.com, podcasts, newsletters, digital training courses, and SUCCESS® Achievers Community™, a new social media platform that further expands resources and training for its members. SUCCESS Enterprises is owned by eXp World Holdings (Nasdaq: EXPI). For more information visit http://www.success.com.
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